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This web site states the following, "About Florida Heat and Air." We noticed that the web site said " Try our new Savings Calculator." It also said " Please enter the Street Address and Zip-Code that you want to get the Air Conditioning Savings Calculation for. We do not collect or store this information. We are your Air Conditioning company in Fort Myers. Our Goal at Florida Heat and Air is to remain a strong, reliable, visible, and major force within the HVAC industry. We will continue to increase our level of excellence to best serve you, our customer!." The header had AC Fort Myers as the highest ranking optimized keyword. It is followed by heat air, florida heat, and air conditioning which isn't as ranked as highly as AC Fort Myers. The next words flheatair.com uses is heat. customer was included and could not be seen by search crawlers.